Raise your hand if you like public speaking. I thought so. Almost no one volunteers for that. Next, picture yourself singing at an open mic. Not. Gonna. Happen. The very idea gives many people heart palpitations. As a singer, you’ve got to put on your grown-up pants and pretend you don’t mind the loud-mouthed drunk […]
I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark imagination. This has been so ever since Chicago’s 1972 St. Patrick’s Day parade, when a cute 3-year-old spectator was lifted off his father’s shoulders and deposited into the outstretched arms of […]
Today, I want to discuss the most important and consequential subject to arise in the history of Western civilization. I know of what I speak, because I am the foremost and most highly trained expert on the issue, with knowledge and insights unmatched by anyone, anywhere on the globe. If you fail to heed my […]
No matter which area of marketing is your expertise, you’re bound to feel mentally “stuck” at some point. Marketers, website designers and copywriters are equally susceptible to creative dry spells. Check out these six expert tips on how to spark your creativity – one just might be your savior next time you’re struggling to produce […]
A famous Muppet once tunefully asked, “Why are there so many songs about rainbows?” I honestly don’t know what Kermit was talking about, because I can only think of, at most, three or four songs about rainbows, and that’s including the one he was singing. Perhaps our iconic green friend would have been better served […]
The basics about why they work, what they are, and how to use them. Why to use them We process images much faster than text. It makes sense, doesn’t it? Imagine a world where all the road signs looked the same, but had different messages. Stop. Deer crossing. Yield. School zone. How effective would these […]
When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]
Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]