Unfunny like a clown: The power and pitfalls of humorous marketing content

humor in marketing

I’m thankful for many things this holiday weekend. Near the top of the list is the fact that the movie, “It” and its omnipresent Pennywise the Clown have come and gone. I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark […]

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The most important blog post you will ever read

dangers of hyperbole

Today, I want to discuss the most important and consequential subject to arise in the history of Western civilization. I know of what I speak, because I am the foremost and most highly trained expert on the issue, with knowledge and insights unmatched by anyone, anywhere on the globe. If you fail to heed my […]

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Feeling stuck? 6 expert tips to spark your creativity

spark your creativity

No matter which area of marketing is your expertise, you’re bound to feel mentally “stuck” at some point. Marketers, website designers and copywriters are equally susceptible to creative dry spells. Check out these six expert tips on how to spark your creativity – one just might be your savior next time you’re struggling to produce […]

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Infographics 101

The basics about why they work, what they are, and how to use them. Why to use them We process images much faster than text. It makes sense, doesn’t it? Imagine a world where all the road signs looked the same, but had different messages. Stop. Deer crossing. Yield. School zone. How effective would these […]

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Who do you think you are?

When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]

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3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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