B2B marketers are under increasing pressure to prove the value of every effort. What worked last year might not be enough now. That’s why key performance indicators (KPIs) and return on investment (ROI) have gone from nice-to-haves to must-haves. These tools help you show what’s working, justify your budget, and
You’d think after all the time and budget that go into B2B websites, the messaging would be clear, compelling and customer-focused. But you’d be wrong. As someone who analyzes websites for work and entertainment (yes, really), I recently discovered a site that broke every rule of effective B2B communication. Sadly,
Take a quick look at your work inbox. I’ll bet it’s stuffed with unread marketing emails competing for your attention. Most of them won’t stand a chance. But the best B2B emails break through. They grab you in seconds, solve real problems and get you to act. What makes B2B
Clear communication is essential in the B2B world – especially when you’re explaining complex tech. Whether you’re writing user guides, product documentation or research reports, the challenge is the same: How do you make complex information clear without losing accuracy or overwhelming your audience? Artificial intelligence (AI) writing tools can
Many business-to-business (B2B) leaders struggle with sales and marketing alignment, even when they think these teams work well together. The data tells a different story. Forrester found that 65% of sales and marketing staff see a disconnect between their departments’ leaders. That gap creates real problems: lost deals, employee turnover
In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and
Google is prioritizing website speed in a push to improve user experience. As a result, if your site doesn’t load within 2 seconds, you could be losing customers and lagging in search results. A slow website is frustrating for visitors, and delays of just a few seconds can cause them
Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.
