Google is prioritizing website speed in a push to improve user experience. As a result, if your site doesn’t load within 2 seconds, you could be losing customers and lagging in search results. A slow website is frustrating for visitors, and delays of just a few seconds can cause them
Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s
Wordy content can drag down your B2B marketing efforts. Readers crave simplicity and clarity. Why make them sift through extra words to find your message? Learn how to refine your content, cutting the fluff and delivering sharp, engaging copy. Trim the fat from your B2B marketing content You might think
Interviewing experts adds depth and authority to your B2B marketing content by offering fresh ideas and insider knowledge. Whether you need insights from experienced leaders or specialists, finding the right sources is key to creating strong content. By interviewing experts, you’ll be able to: Provide authoritative insights and credible information
When you’re creating or redesigning a B2B website, getting the content right is crucial. Content is the cornerstone of your website’s success. It influences how easy your site is to navigate and your bottom line. If customers and prospects can’t find information, place orders or access important resources quickly, they’ll
In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The
B2B buyers want to see customer feedback about your brand before they invest in your products and services. Reviews help them make informed decisions before they commit. B2B purchases can involve large financial commitments. Thus, it stands to reason buyers conduct independent research. They want to know if your solutions
When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of
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