Even the sharpest and best marketers make B2B content marketing mistakes. I’m breaking down some of the most common ones. And I included easy fixes to help you get your content back on track. I want you to go back in time with me. Remember when you were starting your
B2B digital marketing trends will shift in 2023. Brands that keep up will thrive next year and beyond.So, which trends will be the drivers of change for digital marketing in 2023? Let’s take a look at my top five B2B digital marketing trends… 1. Digital-first experiences will (still) rule B2B
One of the best brand marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right? Social media can help you expand your network, increase referrals and attract business.
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They
Industrial manufacturers might not have the advertising allure of consumer brands. But they still need a manufacturing brand marketing strategy to compete for customers. Most manufacturing leaders understand the importance of marketing. On the other hand, some industry giants face mistakes and misconceptions. As a result, their manufacturing brand marketing
Growing up, the only business role model I had was my dad. He was charismatic (when he needed to be). He was wildly successful. The problem was that he ruled his company with an iron fist. He led with fear, and people in his wake were often left shaking in
I’m working with one of our on-demand creative teams. We’re imagining a new brand for a software client. This is from-the-ground-up work. And it keeps our content, branding and digital marketing agency minds happy. Plus, let’s not forget a big splash of SEO thinking. Every brand needs to plan for
A winning digital marketing strategy should include landing pages. Why? They’re vital for converting prospects into customers. What happens after one of your prospects clicks on that link in your e-mail or Google Ad? Where do they end up when they scan the QR code on your trade show booth?
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
