In George Orwell’s “1984,” the Party had several ways of ensuring conformity. The Party limited independent thinking and banished forbidden thoughts and actions. Deleted images and stories landed in the “memory hole.” And of course, Big Brother was watching you. But “Newspeak” was the central initiative through which these original
What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
Songwriters scribble bits of lyrics or notes on paper and file the scraps away in the hopes they’ll be able to craft a complete song some day. Novelists complete the first chapter of their newest books and run dry. Journalists experience writer’s block and can’t get past their first paragraphs.
I want to discuss the most important subject to arise in the history of Western society. Naturally, I know of what I speak. I’m the foremost and most highly trained expert on the issue. I have knowledge and insights unmatched by anyone on the globe. Don’t fail to heed my
One of the best brand marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right? Social media can help you expand your network, increase referrals and attract business.
Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
I’m a certified coulrophobic. That means I’m terrified of clowns, and not just the kind born in Stephen King’s dark imagination. It all started during Chicago’s 1972 St. Patrick’s Day parade. I was a cute 3-year-old spectator. Someone lifted me off my father’s shoulders and handed me to a marching,
Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking.
If you haven’t made LinkedIn your B2B marketing bestie, now’s the time to change that. In B2B marketing, LinkedIn is a powerful tool for building brand awareness and relationships with prospective customers. It’s also an excellent employee recruiting tool. The platform is the No. 1 social networking site among Fortune
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.