Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if
When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have
Business owners, executives and marketing directors know that quality writing helps drive marketing efforts. Many of them don’t know, however, that marketing writing comes in two forms: copywriting and content marketing. These writing forms are not the same. They cross paths frequently, but the goals for each are different. Before
Questions for content marketers have changed. Back in the day, marketers focused completely on inbound marketing. They invested their marketing dollars into developing engaging content. They waited for potential clients to discover said content and hire them. Seems too easy, right? Reality check: “Build it and they will come” doesn’t
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.