3 marketing strategies for making your health care SaaS startup get the attention it deserves

health care marketing

It doesn’t take flashing neon “Look at me, look at me!” signs to make your startup health care software as a service (SaaS) firm stand out in a crowded market. You can gain momentum with three tried-and-true marketing strategies: Provide targeted solutions. Health care executives don’t buy products – they buy solutions for specific problems. […]

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How to use questioning to suss out want

sales questioning methods

For maximum success, salespeople need to identify prospects who want what they’re selling. Once they convert, these prospects usually make the best customers, since people who buy things they want are typically the most satisfied. Salespeople can use two forms of questioning two identify these prospects: open- and closed-ended. Both are necessary for evaluating and […]

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The 4 marketing investments every B2B company should make in 2018

B2B marketing strategy

It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]

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Feeling stuck? 6 expert tips to spark your creativity

spark your creativity

No matter which area of marketing is your expertise, you’re bound to feel mentally “stuck” at some point. Marketers, website designers and copywriters are equally susceptible to creative dry spells. Check out these six expert tips on how to spark your creativity – one just might be your savior next time you’re struggling to produce […]

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2 tips for converting prospects into sales

sales communication tips

Prospects are more sophisticated than ever. Here are a few tips to make sure your sales communication works for converting prospects. Practice active listening Active listening is defined in relation to its counterpart, passive listening, which is waiting for your turn to talk. It’s obvious when it happens, and in a sales context it can […]

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3 steps for effective selling

The traditional and incorrect view of the sales process as an underhanded, manipulative set of techniques for cajoling a prospect into spending too much money is outdated, with many thought leaders making only a general suggestion for salespeople to act like consultants. I think this suggestion is a little too general. Instead, an actionable goal […]

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Track these 3 email marketing metrics

Analytics are an important tool in email marketing because they reveal how effective your campaigns are. While it’s easy for me to say that a heavy investment in marketing will yield more revenue for your company, analytics are the data-driven proof. And if things go wrong, analytics can help you determine what didn’t work. For […]

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