A case for the ‘who,’ what’ and ‘how’

marketing communications

“Start with why.” Simon Sinek’s simple yet profound message yielded one of the most watched TED Talks in history, a New York Times Best Seller and a fresh take on communications that reshaped the way organizations present themselves to customers. There is no denying the introspection and timelessness of quotes such as, “People don’t buy […]

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No offense. Much taken.

offensive marketing campaigns

When it comes to marketing mistakes, internet justice is swift. The court of public opinion, comprised of hundreds of millions of jurors, is prepared at a moment’s notice to condemn, mock and shame any company that makes a catastrophic error in judgment. Even large corporations with sophisticated marketing programs and experienced professionals at the helm […]

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6 benefits of an editorial calendar

editorial calendar

If your 2018 content marketing resolutions include “improved consistency” and “better organization,” a well-crafted editorial calendar might be just the tool you need. While each editorial calendar is unique, experts recommend including several of the key features listed below to reap maximum benefit. Let’s explore primary components of an effective editorial calendar and discuss how […]

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6 foolproof tips that will help you rock your next project

marketing project management

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking: It will be a bloody […]

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The 4 marketing investments every B2B company should make in 2018

B2B marketing strategy

It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]

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Content creation: 4 questions to set the stage for success

create content

When a client gives you the green light to create content, it can be tempting to jump in and start writing immediately. You can shield yourself from stress if you take a quick minute to nail down answers to four key questions. These questions are so important that you probably aren’t ready to start drafting […]

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Why your health care software as a service company needs a content marketing strategy

content marketing strategy

Demand for cloud-based health care software is booming, particularly for software as a service (SaaS) applications. Steady growth is expected for at least the next four years, according to market research firm Technavio. Hospitals, physician practices and other health care organizations anticipate that SaaS applications will help them reduce costs; provide secure, reliable access with […]

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Why B2B companies are investing in content marketing

b2b content marketing

Landing new business has long centered on finding effective ways to get a product or service in front of potential customers. In our digital-centric world, much of that effort has moved online, displacing old-school outbound techniques, such as cold calling and direct mail. Instead, B2B marketing departments are increasingly using digital methods to generate and […]

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