A case for the ‘who,’ what’ and ‘how’

marketing communications

“Start with why.” Simon Sinek’s simple yet profound message yielded one of the most watched TED Talks in history, a New York Times Best Seller and a fresh take on communications that reshaped the way organizations present themselves to customers. There is no denying the introspection and timelessness of quotes such as, “People don’t buy […]

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Tips for efficient, effective content feedback

writing feedback

Last year, we posted about giving good design feedback. Several of the tips – like being direct and providing examples – also apply when you’re sharing feedback about content. Here are a few more ideas that will help writers ensure the final product hits the mark. In my experience, these techniques are highly effective and […]

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6 benefits of an editorial calendar

editorial calendar

If your 2018 content marketing resolutions include “improved consistency” and “better organization,” a well-crafted editorial calendar might be just the tool you need. While each editorial calendar is unique, experts recommend including several of the key features listed below to reap maximum benefit. Let’s explore primary components of an effective editorial calendar and discuss how […]

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Unfunny like a clown: The power and pitfalls of humorous marketing content

humor in marketing

I’m thankful for many things this holiday weekend. Near the top of the list is the fact that the movie, “It” and its omnipresent Pennywise the Clown have come and gone. I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark […]

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What your healthcare software as a service company needs to know about branding

healthcare software branding

Competition in the health care software as a service (SaaS) market is wicked. The good news is that demand for these cloud applications is soaring. How can your fledgling company edge out prominent competitors? One solution is branding. Branding is how customers perceive your company, your products and your services. Apple’s iconic branding focuses on […]

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Why your health care software as a service company needs a content marketing strategy

content marketing strategy

Demand for cloud-based health care software is booming, particularly for software as a service (SaaS) applications. Steady growth is expected for at least the next four years, according to market research firm Technavio. Hospitals, physician practices and other health care organizations anticipate that SaaS applications will help them reduce costs; provide secure, reliable access with […]

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(Un)real marketing: How to be credible in an (un)credible world

credibility in marketing

Good news! Elvis is alive and well, a Nigerian prince really has your back and Suzie is going to reduce your credit card interest rate. Don’t get too excited though: IRS agents are coming for you. Face it – we live in an era when legitimacy is always in question. That’s why credibility in marketing […]

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The most important blog post you will ever read

dangers of hyperbole

Today, I want to discuss the most important and consequential subject to arise in the history of Western civilization. I know of what I speak, because I am the foremost and most highly trained expert on the issue, with knowledge and insights unmatched by anyone, anywhere on the globe. If you fail to heed my […]

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