Professional Services
JMG Financial Group
Elevating wealth management marketing for a new generation
JMG Financial Group is an award-winning wealth management firm. The firm serves clients in more than 35 states. Despite rapid growth, JMG realized it faced fundamental branding problems.
Challenges
1.
JMG’s logo didn’t identify the firm’s business or industry. Worse, it drove people to a competitor’s website.
2.
The website didn’t reflect the firm’s service-oriented approach.
3.
The firm wasn't connecting with young clients and talent.
Solution
We refreshed JMG’s logo and branding from the ground up. By letting the firm’s personality shine, we helped JMG connect with young clients and employees.
We discussed two paths with JMG.
The first option was to refresh the logo and the second was to create a new firm name and reinvent the logo. We decided to honor the JMG of yesterday and refresh the logo, which included color exploration and adding the descriptor, “Financial Services.”
Drawing inspiration from JMG’s recently updated office, we developed a color palette and a fresh logo. The new branding embodied the firm’s personal and welcoming culture.
We developed JMG’s website to be immersive and engaging. Compelling content and a UX-friendly format highlight the firm’s personality and services.
Our behind-the-scenes employee features and stories help attract new talent and show why JMG is a top workplace.
Custom, full-screen brand photography sets the stage for a personal experience.
We also combined focused and organic SEO strategies to keep JMG front and center in wealth management – and differentiate the firm from the competion.
Results
1.
We supported double-digit talent acquisition.
2.
We launched JMG’s digital communications.
3.
Our branding elevates JMG in a competitive space.
"The people are top-notch! I feel very comfortable using them as a sounding board, whether it’s a project that will involve them or not. We’ve developed a trusted relationship. It’s not just we tell them what we want and they do it. They’re a resource for me. They look out for our interests, making suggestions for improvements and changes that would benefit our firm."
