Architecture, Engineering & Construction
DESMAN
Elevating an architectural and planning firm’s online brand
DESMAN is a top-tier national firm that specializes in parking consulting, design, planning and restoration. The company launched its initial website when parking garage (and website) design was more basic. DESMAN, and the industry as a whole, was becoming increasingly hip and tech savvy. The company needed a new online brand that would reflect its modern approach.
Challenges
1.
Visitors had to “work” to find information and answers to their questions.
2.
They got the wrong impression that DESMAN was as behind the times as the company’s site was.
3.
Basic updates required coding knowledge and experience. Marketers often lack this skill.
Solution
We completed a full content audit with DESMAN.
The audit set the stage for audience-focused SEO content and engaging web design.
Drawing inspiration from DESMAN’s updated marketing collateral, we developed a fresh color palette.
We created clear access points and targeted content for key audience types (clients, prospects, employees, etc.). This made it easy for visitors to find information instantly.
DESMAN’s professionals have impressive accomplishments. We brought those to the forefront by highlighting metrics and impressive stats on the website.
Our team also developed a sortable news section. This approach allows readers to home in on topics of interest quickly. It also gives DESMAN the flexibility to share news, awards and events on its website and social media channels easily.
DESMAN’s site is built on the easy-to-navigate WordPress platform. The site supports expansion and future growth as well as seamless, in-house updates.
