Professional Services
DHR Global
One research report. Months of partner thought leadership
DHR Global provides executive search, leadership consulting and emerging leader search services across more than 60 markets in 22 countries. The firm relies on its partners’ expertise to win searches, advise clients and build its reputation in the market.
Challenges
1.
Make new research earn its keep.
DHR's annual Workforce Trends Report earned coverage from Forbes and Yahoo Finance. The firm wanted the research to keep attracting attention after the launch ended.
2.
Capture expertise without lengthy interviews.
The series had to capture partners' expertise without costing them valuable client time.
3.
Build brand awareness through the firm's deep bench.
The campaign needed to reach new audiences while highlighting DHR's expertise across practices, industries and regions.
Solution
We’ve written DHR’s partner thought leadership since 2019, so we helped plan how the firm would use the research after launch. The 2025 Workforce Trends Report drew on a survey of 1,500 office professionals and ran 16 pages. We used it as the source for an extended content campaign that included four articles about employee engagement, workplace burnout, AI in the workforce and the leadership test behind return-to-office policies. We collected brief input from four to six partners for each article, drawing from different practices and regions.
Results
1.
15 campaign assets from minimal partner input
We collected brief perspectives from DHR partners and turned them into a complete campaign without asking them to draft content.
2.
Every DHR industry gained visibility.
Each series featured 16 partners. Together, the two series represented all 13 of DHR’s industries and included perspectives from Asia, Europe and North America.
3.
The 2026 report more than doubled eight-month traffic.
In its first eight months, the 2026 report drew 7,311 users, up 113% from the 2025 report’s first eight months. Of those visitors, 6,145 were new to DHR’s website.
Analytics as of Sept. 1, 2026
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