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“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.

A photo of a woman making a time-out gesture represents the need to stop making your B2B landing pages all about you.

Stop Talking About Yourself on Your B2B Landing Pages

If your B2B landing pages aren’t converting, you’re likely focusing on the wrong thing: your solution. Specifically, while you’re busy explaining features and capabilities, prospects are asking themselves, “Do they understand my problem?” Instead, make your landing pages reflect your prospects’ world by calling out the pain they’re trying to

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B2B2C tiles represent how B2B brands can learn from consumer brands' marketing and storytelling stratgies.

Steal These Consumer Brand Tricks for Killer B2B Case Studies

B2B case studies don’t have to be dull. However, they’re often a snoozefest. The biggest problem? They have no emotional pull. Think facts, dry statistics and boring technical details. In other words, there’s no hook to draw readers in. They should take a cue from consumer brands. Consumer brands sell

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A photo of a man slumped over his desk represents the frustration of making avoidable website mistakes.

3 Costly Website Mistakes B2B Marketers Make (and Fast Fixes)

You’d think after all the time and budget that go into B2B websites, the messaging would be clear, compelling and customer-focused. But you’d be wrong. As someone who analyzes websites for work and entertainment (yes, really), I recently discovered a site that broke every rule of effective B2B communication. Sadly,

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A photo that includes an envelope graphic and a hand holding a cell phone represent writing short, relevant and compelling B2B marketing emails.

B2B Marketing Emails: What Works, What Doesn’t and Why

Take a quick look at your work inbox. I’ll bet it’s stuffed with unread marketing emails competing for your attention. Most of them won’t stand a chance. But the best B2B emails break through. They grab you in seconds, solve real problems and get you to act. What makes B2B

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A man looking at a maze on a wall represents the challenge of simplifying complex tech content.

Explaining Complex Tech Simply: A B2B Writer’s Guide

Clear communication is essential in the B2B world – especially when you’re explaining complex tech. Whether you’re writing user guides, product documentation or research reports, the challenge is the same: How do you make complex information clear without losing accuracy or overwhelming your audience? Artificial intelligence (AI) writing tools can

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An image of a clock represents how much time gen AI can save when working on technical writing.

Simplify Technical Writing With Gen AI (+ Sample Prompts)

You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify

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A less is more card represents cutting fluff from your B2B content.

Cut the Fluff: A Guide to Concise B2B Writing

Wordy content can drag down your B2B marketing efforts. Readers crave simplicity and clarity. Why make them sift through extra words to find your message? Learn how to refine your content, cutting the fluff and delivering sharp, engaging copy. Trim the fat from your B2B marketing content You might think

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An image of a person at a computer represents the importance of creating content that inspires and engages.

Create B2B Content That Isn’t Boring (With Curated Examples)

Creating content for sleek companies that have six-figure marketing budgets and life-changing stories is like scoring a front-row seat at a sold-out Taylor Swift concert. I’m all in! But if your business makes elevator parts or manages payroll processing, it might feel like trying to sell sand in the desert.

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A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.

Customer Testimonials Are Marketing Rocket Fuel

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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A pedestrian stop signal on a traffic light represents the B2B content killers that can prevent engagement.

Do You Know What’s Killing Your B2B Content?

When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of

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FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.