Clear communication is essential in the B2B world – especially when you’re explaining complex tech. Whether you’re writing user guides, product documentation or research reports, the challenge is the same: How do you make complex information clear without losing accuracy or overwhelming your audience? Artificial intelligence (AI) writing tools can
Remember when B2B buyers waited patiently for sales calls and product demos? Neither do they. Today’s decision-makers and buying committees want immediate answers as they research solutions. Furthermore, they prefer to do it alone. That’s where AI agents are changing the game. Think of AI agents as digital concierges for
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be
The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer
