You’ve spent the last six months working on your company’s new website, and it’s ready to launch. Hooray – your work is done! Not so fast … Websites need routine care and feeding to keep them secure and performing well. Technical site updates are key to avoiding surprises and problems after go-live. Read on to […]
In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember […]
The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]
Many think it is unfair, or that there is no need to have all websites running on HTTPS. We look at it from a different angle; will it really make the internet a better and more secure place? In early 2015, Google announced that it will use HTTPS (HTTP over TLS) as a ranking factor, […]
Automated marketing is the fusion of technology and marketing. It offers plenty of benefits, such as helping businesses reach their audiences in the most efficient way possible and streamlining the sales process. Interested in giving it a try? Here are four of the top automated marketing strategies. […]
In the years since they’ve been available, I’ve heard some pretty heated debates over the advantages and disadvantages of e-readers. It became such a divisive issue that I quickly placed it after politics and religion on the list of taboo party topics. For the most part, I favored the traditional format, citing the free marketplace […]
Over the holiday weekend, I found myself relaxing on the beach with a few good friends. At one point, I looked over at a few of them, and they were checking their social media channels. It made me think about how far public relations and the news media have come in the last few years. […]
When it comes to websites these days, the focus is not only on a desktop experience, but also on a mobile experience. As mobile devices are fast becoming the norm to view websites and take in content, now is the time to start thinking about how people are getting your content. One of the ways […]