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“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.

A photo of a woman making a time-out gesture represents the need to stop making your B2B landing pages all about you.

Stop Talking About Yourself on Your B2B Landing Pages

If your B2B landing pages aren’t converting, you’re likely focusing on the wrong thing: your solution. Specifically, while you’re busy explaining features and capabilities, prospects are asking themselves, “Do they understand my problem?” Instead, make your landing pages reflect your prospects’ world by calling out the pain they’re trying to

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This graphic represents a quarterly content audit, which can uncover opportunities for improving and reusing your published content.

Quarterly Content Audit: Turn Underperformers Into Wins

As we enter the final quarter of the year, the pressure to churn out new content can feel overwhelming. However, rather than starting from scratch, a content audit can reveal hidden opportunities in the material you’ve already published. If you’ve been consistently publishing content for six months to a year,

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An illustration of a PDF document in a blue sky represents the static content download and die rut.

Escape the ‘Download and Die’ B2B Content Trap

If your content strategy begins and ends with a PDF, you’re living the B2B “download and die” nightmare. You know the routine. You pour time into an industry report, slap it into a PDF, and wait for downloads. A few come in, then your insights vanish into a folder, forgotten

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B2B2C tiles represent how B2B brands can learn from consumer brands' marketing and storytelling stratgies.

Steal These Consumer Brand Tricks for Killer B2B Case Studies

B2B case studies don’t have to be dull. However, they’re often a snoozefest. The biggest problem? They have no emotional pull. Think facts, dry statistics and boring technical details. In other words, there’s no hook to draw readers in. They should take a cue from consumer brands. Consumer brands sell

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Stones on a board represent using KPIs and ROI together to measure marketing results.

KPIs and ROI: A Marketer’s Guide to Measurement

B2B marketers are under increasing pressure to prove the value of every effort. What worked last year might not be enough now. That’s why key performance indicators (KPIs) and return on investment (ROI) have gone from nice-to-haves to must-haves. These tools help you show what’s working, justify your budget, and

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A photo of a man slumped over his desk represents the frustration of making avoidable website mistakes.

3 Costly Website Mistakes B2B Marketers Make (and Fast Fixes)

You’d think after all the time and budget that go into B2B websites, the messaging would be clear, compelling and customer-focused. But you’d be wrong. As someone who analyzes websites for work and entertainment (yes, really), I recently discovered a site that broke every rule of effective B2B communication. Sadly,

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An image of a woman with glasses featured on an ipad represents a preview of a B2B content hub e-book from The Simons Group.

Why Your B2B Content Hub Falls Short (and How to Fix It)

Coming Soon: Your Complete Guide to Creating a Revenue-Generating B2B Content Hub Here’s a hard truth: Many B2B content hubs aren’t pulling their weight. They’re cluttered. Unfocused. Built to check a box – not drive results. They’re filled with shallow content that fails to attract buyers and drive meaningful business

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A photo that includes an envelope graphic and a hand holding a cell phone represent writing short, relevant and compelling B2B marketing emails.

B2B Marketing Emails: What Works, What Doesn’t and Why

Take a quick look at your work inbox. I’ll bet it’s stuffed with unread marketing emails competing for your attention. Most of them won’t stand a chance. But the best B2B emails break through. They grab you in seconds, solve real problems and get you to act. What makes B2B

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A man looking at a maze on a wall represents the challenge of simplifying complex tech content.

Explaining Complex Tech Simply: A B2B Writer’s Guide

Clear communication is essential in the B2B world – especially when you’re explaining complex tech. Whether you’re writing user guides, product documentation or research reports, the challenge is the same: How do you make complex information clear without losing accuracy or overwhelming your audience? Artificial intelligence (AI) writing tools can

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A graphic of one yellow figure among many gray figures represents the importance of human expertise in AI content.

Human Expertise in AI Content: Your Gold in the Digital Flood

The rise of AI-powered search and content generation has many B2B marketers wondering about the future. But in this evolving landscape, human expertise in AI content is emerging not as a relic, but as the very gold that will help you stand out. AI-powered search tools like Google’s AI Overview

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FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.