B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.
Key performance indicators (KPIs) and return on investment (ROI) metrics empower B2B marketers to show the value of their efforts. They also help them make informed decisions about marketing spend. In this post, I’ll explain what KPIs and ROIs are, how they work and how to use them. What are
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
Top B2B brands know customer advocacy is the ultimate way to retain customers, win buyers’ hearts and minds and grow their businesses. Brands prioritize advocacy because it works. It’s not unusual for businesses to have strong customer connections. Advocacy programs take these relationships a step further. They turn loyal customers
If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager
Whether you’re constantly working on your website or it’s running on autopilot, it can be easy to forget about routine website maintenance. Just like a car needs its tires rotated and fluids checked, your website needs a regular tuneup to perform at its best. True, it’s not as sexy as
Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format
From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known
