The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at scale in the age of generative artificial intelligence (AI).

Formed in 2019, the CAI seeks the adoption of open content standards and tools that would help consumers better understand and evaluate media. The group believes a collaborative effort is a shared responsibility and will accelerate adoption.

As a journalism- and research-based marketing consultancy, The Simons Group has always advocated for and upheld transparency, veracity and authenticity in our content. Long before AI, we believed accuracy mattered. From verifying and citing original sources and statistics to fact-checking information, we imbue trust and credibility.

We’re excited to be a part of CAI’s initiative, and remain committed to upholding authentic storytelling.