‘Knowledgeable, yet approachable’: 5 tips for navigating financial writing

financial writing style

I’m often asked to write about financial topics in a style summarized as “knowledgeable, yet approachable.” With this style, I’m typically targeting smart readers who want to glean a few bite-size takeaways. They’re turned off by dry, academic work, and habitually click away from dumbed-down articles. If this were a sartorial style, I would think […]

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10 reasons to appreciate a kick-ass editor

Everyone needs an outstanding editor. Even those writers who have years of experience and the skills to match need fresh eyes on their copy. Great editors find and question holes, ensure stories flow logically, make dull copy shine, trim flab, erase errors, and work with writers to help them improve. For many writers, the devil […]

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The biggest mistake you’re making in your website content

Here’s a quick test: Go to the home page of your website and read the first sentence or phrase. Does it start with “We”? If so, it’s time to change your perspective. Just like your eyes glaze over when your date drones on about his latest juice cleanse, a prospect will lose interest fast in […]

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‘Clickbait’ headlines won’t help you in the long run

We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]

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Plant some evergreens in your marketing landscape

Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]

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He chose … poorly. What does your word choice say about your business?

Malapropism is one of my favorite words. It sounds like a deadly disease for old boats, but it means you said something that was really close to – but not quite – the word you meant … and people laughed. Named for Mrs. Malaprop, the character in Richard Brinsley Sheridan’s play, “The Rivals,” the most commonly […]

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8 simple ways to beat writer’s block

It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]

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