They’re Coming to Take Me Away, Ha-Haaa!

Evil robots are going to steal our marketing jobs soon. No, wait … Our jobs are safe because robots can’t do everything. Which is true? It’s unclear. Whether the next 10 years will look like “The Terminator,” “2001: A Space Odyssey” or a less-terrifying “Choose Your Own Adventure” is anyone’s guess. Some marketers (who may […]

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5 Reasons technical site updates are important

important launch updates

You’ve spent the last six months working on your company’s new website, and it’s ready to launch. Hooray – your work is done! Not so fast … Websites need routine care and feeding to keep them secure and performing well. Technical site updates are key to avoiding surprises and problems after go-live. Read on to […]

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Never underestimate the power of must-click calls to action

Does this sound familiar? You’ve poured time and energy into creating quality content and a beautiful-looking website, but no one is engaging with you or your company. Crickets … The problem may be that you don’t have clear goals for your content. Vague plans to “build awareness,” “engage customers” and “crush the competition” are as […]

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Coding: important + invisible

The unseen best practices in coding and why they matter. Design is all about the stuff you can see – the clean flow of information, the pretty pictures, the right choice of colors to inspire your audience. No way. Give me Times New Roman and #000 (black)/#fff (white) any day. So, this is probably why […]

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Becoming an e-reader: What you want to know

In the years since they’ve been available, I’ve heard some pretty heated debates over the advantages and disadvantages of e-readers. It became such a divisive issue that I quickly placed it after politics and religion on the list of taboo party topics. For the most part, I favored the traditional format, citing the free marketplace […]

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gTLDs: The next big thing or alphabet soup?

Just when you thought the Internet had run out of Internet addresses, think again: a new era of URLs is nearly upon us. On July 2, New York City Mayor Michael Bloomberg announced that the Big Apple will be one of the first cities in the world to provide a geographic-specific Internet domain: .nyc. The […]

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Get out the vote: What the election taught us about combining traditional and new marketing strategies effectively

Earlier this year, 5 million people bought the newest iPhone in its first weekend of availability. Last year, more than 11 million Harry Potter fans bought an opening-day ticket to the final installment of the popular movie franchise. Neither of these tectonic cultural movements registered anywhere near the turnout of a U.S. presidential election, which […]

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Going mobile

When it comes to websites, small is in. Thanks to the proliferation of smartphones, most people spend more time cruising the Internet on their phones than they do making calls. Companies are responding by creating mobile versions of their websites, making it easy to check your credit card balance, order dinner or book a vacation […]

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