‘Knowledgeable, yet approachable’: 5 tips for navigating financial writing

financial writing style

I’m often asked to write about financial topics in a style summarized as “knowledgeable, yet approachable.” With this style, I’m typically targeting smart readers who want to glean a few bite-size takeaways. They’re turned off by dry, academic work, and habitually click away from dumbed-down articles. If this were a sartorial style, I would think […]

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Who do you think you’re talking to?

Before I followed my passion and made writing and content marketing my career, I took some time after college to get my head together and mature a bit. Many of my friends did the same; backpacking around Southeast Asia, working on a fishing boat in Alaska, or embarking on similar pursuits. I, on the other […]

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He chose … poorly. What does your word choice say about your business?

Malapropism is one of my favorite words. It sounds like a deadly disease for old boats, but it means you said something that was really close to – but not quite – the word you meant … and people laughed. Named for Mrs. Malaprop, the character in Richard Brinsley Sheridan’s play, “The Rivals,” the most commonly […]

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Building brand identity with style and consistency

Ever notice that publications like the Chicago Tribune, Chicago Sun-Times, Crain’s Chicago Business or The Wall Street Journal all seem to follow their own rules when it comes to language? Of course, that’s because they do. Along with the rest of the publishing world, these four newspapers all adhere to slightly different language guidelines that […]

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A down-and-dirty guide to that vs. which

Explaining the difference between “that” and “which” has been in my idea file for a while. Don’t feel bad if you don’t know the answer – it’s a common conundrum. Now that I’ve had requests to cover this topic, your wait is over! I’m all about instant gratification, but first you must grasp essential and […]

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Preposition snafus, plurals and other grammar missteps

Since newspapers seemingly can’t afford to hire more copyeditors, the ones who are still at the helm are probably overtaxed. I don’t have to hunt for errors anymore – they pop right off the page. I finally finished reading a stack of issues of The Wall Street Journal that had been piling up while I […]

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