This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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An executive’s guide to using social media for personal branding

social media marketing

It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]

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If you’ve got it, flaunt it

Just because you build it, doesn’t mean they’ll come. New websites don’t promote themselves – people do. If you’re not getting the kind of traffic you expected, you’re probably not marketing the new site, or you’re relying on Uncle Henry to spread the word. Big mistake.  Killer landing pages, blogs with bells and whistles and […]

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