This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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An executive’s guide to using social media for personal branding

social media marketing

It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]

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What will content marketing look like in 2022?

A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]

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Top trends for fast-growing companies

They might not be the biggest, but the companies on the Inc. 500 are the fastest-growing privately owned businesses in the country – and what they’re doing on social media matters. According to “The 2015 Inc. 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research, today’s fastest-growing companies value social […]

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Today’s top 5 social media trends

Is Glassdoor the new LinkedIn? Is blogging still essential? Can Instagram get any hotter? The answers to these questions and more lie in “The 2015 Fortune 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research. The study, now in its eighth year, looks at the social media habits of […]

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Don’t go with the social media status quo

In business, you may be tempted to dive into marketing channels because other companies are.  That’s especially true with social media—from Instagram to Pinterest, the buzz around the latest platform can be hard to resist. When you identify an interesting marketing trend, your best bet is to research it thoroughly and see if it fits […]

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Detox from bad marketing habits

One of the worst things companies can do is the status quo: doing just enough to get by but not going the extra mile while promoting their organizations. The bare minimum won’t cut it anymore. Your customers have other choices and your competitors are going after them. Are you missing out on potential opportunities? Don’t […]

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Is social media right for my B2B firm? A new study offers fresh insights

Twitter and LinkedIn have more than 200 million users apiece. Instagram and Tumblr? More than 130 million combined. At 1 billion-plus users, Facebook has more than all of them put together – twice over. Still, when it comes to social media, many B2B marketing managers in the United States remain skittish about making the commitment. […]

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