This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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What will content marketing look like in 2022?

A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]

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5 must-know SEO content tips

Your industry keeps getting more crowded, and search engine algorithms are constantly evolving. So how do you snag a prime spot in the search rankings and stay there? While there’s no magic formula, optimized content is a big part of the battle. Try these strategies to give your site an SEO boost. Don’t worry about […]

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‘Clickbait’ headlines won’t help you in the long run

We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]

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4 automated marketing strategies to try

Automated marketing is the fusion of technology and marketing. It offers plenty of benefits, such as helping businesses reach their audiences in the most efficient way possible and streamlining the sales process. Interested in giving it a try? Here are four of the top automated marketing strategies. […]

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Jump-start your company’s growth with SEO

Every company wants to be the first hit on Google. That sort of visibility helps open doors for new business and sets your firm apart from the competition. But marketing managers can’t just cross their fingers and hope for the best; even basic search engine optimization (SEO) involves a lot of strategy. SEO should leverage […]

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