How to craft a great website CTA

call-to-action

For any marketer that wants to drive growth and revenue, it’s essential to generate and convert website leads. This is often easier said than done, however. Sixty-three percent of marketers report their biggest challenge is generating online traffic and leads, according to HubSpot. Many factors play into converting website visitors, including content quality, site design, […]

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3 quick and easy fixes for your lead generation

lead generation tips

The No. 1 question from many clients is, “How can we use our website to generate new leads for our company?” Lead generation is one of the hottest topics when it comes to online marketing. Companies spend thousands of dollars building their websites, developing content and driving traffic to their online presence. Measuring how these […]

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Getting smart with sales (hint: you need marketing)

marketing investment

Many companies favor sales over marketing. Why? Sales departments are responsible for generating revenue, so it can seem natural to invest in the sales team to maximize sales opportunities. It seems like a large sales team should be able to interact with more prospects and ultimately close more deals. The reality, however, is that salespeople […]

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How to use questioning to suss out want

sales questioning methods

For maximum success, salespeople need to identify prospects who want what they’re selling. Once they convert, these prospects usually make the best customers, since people who buy things they want are typically the most satisfied. Salespeople can use two forms of questioning two identify these prospects: open- and closed-ended. Both are necessary for evaluating and […]

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When to send case studies to prospects

using case studies

Case studies can engage prospects as you work toward converting them to active clients. When’s the ideal time to deploy them? Read on for the benefits to sharing your case studies at different points in the sales cycle. At the beginning Case studies are an excellent tool for introducing yourself to prospective customers. They offer […]

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