Public relations (PR) can be a powerful tool for any company that is trying to compete in industries that are dominated by large competitors. An effective PR campaign can elevate your company’s profile in the local business community, increase demand for your products and generate new leads for your business. With small marketing budgets, however, […]
I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]
In any industry, there are days when everything goes your way and days when it seems a bit tougher to reach your goals. When those tough days hit, it’s good to have a few tricks up your sleeves to make sure public relations initiatives stay on track. Here are a few of the latest industry […]
In the last few months, one of my go-to lunch spots, Chipotle, has been in some hot water with the public because of health scares. The stock took a hit, people stayed away from the restaurants, and now the well-known chain is planning to discuss new policies with its stores. Without a doubt, they will […]
Networking is a vital factor in the growth of any company, but it’s difficult to know how to wring the most out of every encounter – especially those that take place at industry events. Here are some helpful networking tips to help you put your best foot forward: 1. Know what you’re looking for. It […]