They’re Coming to Take Me Away, Ha-Haaa!

Evil robots are going to steal our marketing jobs soon. No, wait … Our jobs are safe because robots can’t do everything. Which is true? It’s unclear. Whether the next 10 years will look like “The Terminator,” “2001: A Space Odyssey” or a less-terrifying “Choose Your Own Adventure” is anyone’s guess. Some marketers (who may […]

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Why B2B companies are investing in content marketing

b2b content marketing

Landing new business has long centered on finding effective ways to get a product or service in front of potential customers. In our digital-centric world, much of that effort has moved online, displacing old-school outbound techniques, such as cold calling and direct mail. Instead, B2B marketing departments are increasingly using digital methods to generate and […]

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What will content marketing look like in 2022?

A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]

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Never underestimate the power of must-click calls to action

Does this sound familiar? You’ve poured time and energy into creating quality content and a beautiful-looking website, but no one is engaging with you or your company. Crickets … The problem may be that you don’t have clear goals for your content. Vague plans to “build awareness,” “engage customers” and “crush the competition” are as […]

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Get prospects to “yes” with a lead nurturing campaign

In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember […]

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Top trends for fast-growing companies

They might not be the biggest, but the companies on the Inc. 500 are the fastest-growing privately owned businesses in the country – and what they’re doing on social media matters. According to “The 2015 Inc. 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research, today’s fastest-growing companies value social […]

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So long for now …

With the end of the year fast approaching, it’s time for The Simons Group blog to sign off for 2015. Whether we’re writing about social media trends or B2B paid search strategies, we love sharing our thoughts with you each week. If you’re yearning for some marketing education to go along with that plate of […]

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