Networking for introverts

networking for introverts

Few things will jolt an introvert off his A-game more than walking into a massive trade show with thousands of strangers all there to “network.” While extroverts thrive in this atmosphere, introverts can become nervous, anxious and perhaps even physically ill. I’ve got good news for my fellow introverts in marketing and creative services: You […]

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Shine bright at your next trade show

As we head into another trade show season, remember to tailor your approach and strategy for each event. Consider your results from previous shows. What did your pitch emphasize? How did your booth appeal to potential customers? Whether this is your first time or 15th, double-check that you’re putting the right message and appearance together […]

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We went, we saw, we contributed

The Simons Group attended the IABC/Chicago 31st Annual Bronze Quill Awards and Volunteer Recognition Gala on Thursday, June 7, where many outstanding communication professionals received awards for work submitted in 2011. With 27 categories, their work included everything from a Sealy ad campaign to marketing communications for the “McRib, Sandwich of Legends.” […]

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Get in tip-top shape for trade shows

Believe it or not, digital marketing hasn’t killed trade shows. They’re still very much alive and well, and exhibiting at them is a great way to generate leads. Skeptical? Don’t be. Clark Johnson, marketing director at the Finishing Contractors Association of Chicago (FCAC), said the qualified leads he got at Buildex Chicago™ earlier this month […]

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