Unfunny like a clown: The power and pitfalls of humorous marketing content

humor in marketing

I’m thankful for many things this holiday weekend. Near the top of the list is the fact that the movie, “It” and its omnipresent Pennywise the Clown have come and gone. I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark […]

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Feeling stuck? 6 expert tips to spark your creativity

spark your creativity

No matter which area of marketing is your expertise, you’re bound to feel mentally “stuck” at some point. Marketers, website designers and copywriters are equally susceptible to creative dry spells. Check out these six expert tips on how to spark your creativity – one just might be your savior next time you’re struggling to produce […]

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3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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All right, people: Let’s talk turkey

It’s the end of November already, which means that Chicagoans are nearly ready for hibernation. Before we settle into our assorted layers of winter weatherproofing, however, we’ll warm ourselves with the gratitude, love and tradition that come with our annual turkey feast. Thanksgiving is a time of reflection; a time for us to look at […]

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Time ‘2 lern some grammer?’ #wordcrimes

Heralded as the original pop song parody artist, “Weird Al” has proved his worth yet again, as songs from his summer 2014 album, “Mandatory Fun,” have out-classed thousands of independent YouTube parodies of this year’s top hits. My personal favorite, “Word Crimes,” exposes “Weird Al’s” grammar-loving nature, while avoiding the easier and potentially offensive angles […]

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