Content creation: 4 questions to set the stage for success

create content

When a client gives you the green light to create content, it can be tempting to jump in and start writing immediately. You can shield yourself from stress if you take a quick minute to nail down answers to four key questions. These questions are so important that you probably aren’t ready to start drafting […]

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How to squeeze the boring out of your content

engage with content

Marketing for sleek companies that have impressive budgets and life-changing stories is a no-brainer. If your company makes elevators or auctions totaled cars, however, you may feel like you’re playing darts with spaghetti strands. Don’t worry; it’s not a lost cause. Even if your business isn’t “sexy,” you can and should invest in marketing. Every […]

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10 reasons to appreciate a kick-ass editor

Everyone needs an outstanding editor. Even those writers who have years of experience and the skills to match need fresh eyes on their copy. Great editors find and question holes, ensure stories flow logically, make dull copy shine, trim flab, erase errors, and work with writers to help them improve. For many writers, the devil […]

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Who do you think you are?

When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]

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3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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Who do you think you’re talking to?

Before I followed my passion and made writing and content marketing my career, I took some time after college to get my head together and mature a bit. Many of my friends did the same; backpacking around Southeast Asia, working on a fishing boat in Alaska, or embarking on similar pursuits. I, on the other […]

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Are you guilty of lazy marketing?

I have a confession. It’s not as bad as stealing coins from a blind man or cheating on a test, but it ranks high in the thou-shalt-not-commit-marketing-sins category. Ready? Here goes … I’ve let an occasional hackneyed phrase remain in my content marketing, even though it made my teeth itch. The reasons are complicated, but […]

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The biggest mistake you’re making in your website content

Here’s a quick test: Go to the home page of your website and read the first sentence or phrase. Does it start with “We”? If so, it’s time to change your perspective. Just like your eyes glaze over when your date drones on about his latest juice cleanse, a prospect will lose interest fast in […]

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