Privacy policy
Our AI Approach
Effective Date: November 24, 2025
Using AI for Content Integrity and Growth
At The Simons Group, artificial intelligence (AI) is one of the many tools we use to support thoughtful content creation and help your business grow. Our approach is simple: AI enhances our process. Creativity, judgment and brand expertise always come from people.
1. Protecting what makes your brand unique
- Your information stays yours. We’re intentional about how we handle client materials and avoid placing confidential or proprietary content into public AI tools that may use inputs to train their models.
- Human expertise leads. Experienced professionals at The Simons Group shape and finalize your strategy, messaging and deliverables, even when AI speeds up certain tasks.
- Your voice, preserved. AI won’t replace your brand’s perspective. It simply helps us work more efficiently so the human voice behind your brand stays front and center.
2. Working smarter to deliver more value
AI helps us streamline the parts of our process that benefit from speed versus creativity.
- Efficiency where it matters. We may use AI for tasks like research support, content organization and refinement, summarization and early idea exploration.
- Quality, every step of the way. Our team reviews, refines and completes client-facing output – even when AI accelerates certain phases – to ensure it aligns with your goals, standards and brand identity.
3. A transparent, human-first approach
Trust is essential in every client partnership. Our AI approach reflects that priority.
- Clear communication. If AI contributes meaningfully to a project, we’ll share how and why we used it, so you have visibility into our process.
- Thoughtful use. We use AI selectively and responsibly and only in ways that support high-quality outcomes, enhance creativity and respect your brand’s integrity.