We don’t just create content – we build strategies that drive B2B results. From first idea to final impact, we connect your content to your bottom line. Your message reaches the right audience at the right moment – every time.
Your company leads with innovation, exceptional service, and industry expertise. You’ve invested in top-tier talent and groundbreaking solutions. But in today’s crowded market, a great product isn’t enough.
That’s where content comes in – not just more of it, but the right strategy behind it.
To attract the right clients and reinforce your leadership, you need a content strategy that turns your expertise into a clear, compelling story. A powerful story builds trust, sparks action and drives measurable results.
For more than 40 years, The Simons Group has helped B2B enterprises turn insights into impact. We don’t just create strategies – we build systems that scale, with messaging that’s precise, purposeful and built for growth.
“What if every piece of content we created advanced a business goal and moved prospects one step closer to buying?”
“A well-orchestrated content strategy that informs, inspires and converts – aligning marketing and sales to guide buyers from first touch to final decision.”
Creating content without a clear purpose is inefficient and a waste of resources and attention. In B2B, every piece of content should serve a distinct role in your strategy. If your content isn’t performing, ask yourself:
B2B decision-makers expect substance. They’re drawn to content that:
Focus on impact, not just output. A powerful content strategy ensures every article, white paper and case study supports a business goal, earns trust and moves buyers forward.
We’ll partner with you to craft a content strategy that cuts through the noise and drives results. We’ll pinpoint the questions your prospects and customers are asking and position your brand as the expert they can rely on. Our strategists turn complex B2B solutions into clear, compelling stories that spark action and support sales.
Mixed messages and fragmented content erode trust. When your content doesn’t speak with one voice across channels, it weakens your brand and slows the sales cycle. B2B audiences expect clarity, consistency and authority.
A unified strategy builds confidence. It positions your brand as a reliable guide –not just a vendor. We’ll help you establish a content strategy that consistently reinforces your brand across every touchpoint. That includes:
We’ll help you unify your content across platforms, channels and teams, so every asset reinforces your brand and drives momentum.
Marketing leaders today are pulled in too many directions. Without a clear content strategy, teams fall into reactive mode, creating on the fly, missing key opportunities and risking burnout.
And when the strategy breaks down, so does quality. Talented team members end up overloaded or out the door, leaving you scrambling to plug the gaps.
Building and maintaining a high-performing content strategy takes focused time, expertise and resources. It’s not a one-time effort – it’s a continuous process of defining priorities, mapping opportunities, analyzing performance, and refining what works.
Your internal teams are already managing core responsibilities. With new initiatives and market pressures constantly emerging, it’s tough to keep strategy front and center.
That’s where we come in. We become a true extension of your team, delivering the strategic leadership and hands-on support you need – right when you need it most.
We support clients with custom-built content and marketing teams based on best fit – not just availability. Our teams include:
We’ll also help you with:
