Architecture, Engineering & Construction

Berglund Construction

A construction brand built to last

How does a construction company honor its storied past while looking forward to its bright future? Principals at Berglund Construction, a construction and building restoration firm, asked this question when we began working with them well over a decade ago.

Challenges: Then

1.

Berglund's evolution outpaced its messaging and visual identity.

2.

The company wanted to create excitement around its 100th anniversary.

3.

Berglund sought to strengthen industry relationships and acknowledge customer support.

Solution: Then

Berglund was nearing its 100th anniversary. We led a full-scale image revamp that conveyed the company’s rock-solid reputation and its vision for the future.

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The rebrand involved much more than revamping the company's logo.

We developed a yearlong rebranding, marketing and PR plan to generate excitement around the brand. This produced high attendance numbers at Berglund’s anniversary event. Success depended on event attendance. That was the moment for Berglund to strengthen its industry relationships and thank its customers for their support.

Photos from construction brand launch

Results: Then

%
increase in website traffic (32,560 from 15,987)
%
increase in page views (123,838 from 58,867)
%
event attendance rate (1,200 invites, 450 event attendees)

Solution: Now

Berglund understands the importance of standing out during competitive RFP processes.

Thanks, in part, to our support, the company remains top of mind with customers, partners and employees.

We help Berglund showcase customer satisfaction, people, stability, financial strength and diversity, all while honoring the branding we created for the company more than a decade ago.

Results: Now

1.

A decade-old rebrand stands the test of time.

2.

Updated RFP messaging and visuals help Berglund stand out and keep up with a changing market.

3.

Direct mail helps Berglund stay top of mind and showcases what makes the company special – its people.

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