The Simons Group has developed websites for businesses of all types and sizes. When it comes to web design, our process is more meticulous than most. We don’t just drag and drop; we conceptualize, strategize and refine every element of your website’s visuals and messaging to create an online presence you can be proud of.
No website is complete without an informed and implemented SEO strategy for being found in searches. Google’s algorithm is constantly changing – literally by the minute. Our digital strategists keep up on the latest trends and best practices to provide our clients with foundational and ongoing SEO recommendations that drive results. The key is to uncover and achieve the perfect balance of organic and paid search tactics, which The Simons Group can help with.
What was once considered to be child’s play is now one of the most intricate and effective forms of marketing out there. Social media is more than simply tweeting, retweeting, liking and “favoriting;” it’s a platform for you to build your brand and connect with your target audience. Even the busiest CEOs for the world’s most-recognized companies are using arenas like Twitter and LinkedIn to maintain a voice in their respective industries. Whether you’re looking to create a presence for an executive within your company, the organization as a whole or both, The Simons Group will work with you to develop a winning social media strategy.
The best way to stay in touch with prospects, clients and strategic partners is to send information directly to their inboxes. If it’s any combination of valuable, timely, useful, actionable or relevant, you have instantly differentiated your emails from the sea of spam that most of us sift through daily. When you work with The Simons Group, you’re not sending e-blasts just for the sake of sending them; every email has a purpose within your overarching marketing strategy. Simply put, we’ll make your email marketing matter, to you and to your recipients.
Blogs, landing pages, infographics, videos, webinars, white papers – they all fall under the umbrella of content marketing. The point of content marketing is to meet your audience in the right place, at the right time, with helpful information rather than a hard sales pitch. It’s also a way to build trust and rapport, not necessarily for an instant conversion, but for one down the road. Specializing in content writing from our very beginning, we have witnessed the field’s emergence to the forefront of digital marketing and exponential growth. We’re not too shy to say that we understood the power of content years before digital marketers caught on.