![A neon sign represents the differences in white papers and case studies as part of your B2B content marketing strategy.](https://thesimonsgroup.com/wp-content/uploads/2023/05/Case-Study-Vs-White-Paper_1920x837-768x335.jpg)
B2B Content Marketing Strategy Comparison: Case Studies Vs. White Papers
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known