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Don’t Let a Slow Website Crush Your Business

Maddening, isn’t it? You’re waiting for a slow website to load, and an eternity later … Nothing. It’s as awful as being in line at your local big-box store on the Saturday before Christmas. When the site finally appears bit by painstaking bit, you’re ready to give up and leave.

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Is Your Brand Safe From ‘Typo Squatting’?

There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”

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WE on burgundy wall: image on 3 website content mistakes you’re (probably) making

3 Website Content Mistakes You’re (Probably) Making

Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your

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Writing a Content-First Website That Your Target Audiences Will Love

Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a

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Printing blocks spell "Adventure" image on web copy blunder: beware of J Peterman Syndrome

Web Copy Blunder: ‘J. Peterman’ Syndrome

Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if

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Image of coffee splattering out of a cup - Fool me once – shame I won’t be visiting your website again

Fool Me Once – I Won’t Be Visiting Your Website Again

April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline

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