How to Market Your B2B Business in Scary Times

B2B business COVID

Early in the COVID-19 crisis, some U.S. B2B brands turned off the marketing spigot temporarily, while others kept marching forward with adjustments in campaigns and messaging. Even B2B businesses that survived the aftermath of 9/11 in 2001 and the 2008-2009 financial crisis didn’t have a marketing playbook for a global pandemic. As COVID-19 continues to […]

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All right, people: Let’s talk turkey

It’s the end of November already, which means that Chicagoans are nearly ready for hibernation. Before we settle into our assorted layers of winter weatherproofing, however, we’ll warm ourselves with the gratitude, love and tradition that come with our annual turkey feast. Thanksgiving is a time of reflection; a time for us to look at […]

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Creating a perfect holiday video (with crispy skin)

[vimeo clip_id=”32229672″ height=”” width=”620″] About a month ago here at TSG headquarters, a random event led me to do a weird late-1800s street vendor voice. For whatever reason (probably our collective weirdness), the voice stuck around and we decided we needed to find a use for it. A couple of weeks later, we were all […]

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