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“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.

A screenshot of the LinkedIn logo on a laptop represents the importance of having an active B2B LinkedIn page.

Reboot Your B2B LinkedIn Page for 2025 Success

Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s

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A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.

Customer Testimonials Are Marketing Rocket Fuel

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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An image of a smiling woman represents the good impression that B2B case studies can make on buyers.

Proven Approaches for B2B Case Studies (With Examples)

B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.

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FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.