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This image represents how B2B trade show participation is making a comeback for 2024.

In-Person B2B Trade Shows Rebuild Momentum

If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager

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