Have you ever clicked on a headline that promised “100+ Mind-Blowing [TOPIC] Stats for [CURRENT YEAR]” or “50 Mind-Bending [TOPIC] Stats Every Marketer Must Know in [CURRENT YEAR]” only to find data that’s years old? What a letdown. I spent countless hours sifting through old numbers for a recent blog
Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s
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