“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.
B2B case studies don’t have to be dull. However, they’re often a snoozefest. The biggest problem? They have no emotional pull. Think facts, dry statistics and boring technical details. In other words, there’s no hook to draw readers in. They should take a cue from consumer brands. Consumer brands sell
In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and
Creating content for sleek companies that have six-figure marketing budgets and life-changing stories is like scoring a front-row seat at a sold-out Taylor Swift concert. I’m all in! But if your business makes elevator parts or manages payroll processing, it might feel like trying to sell sand in the desert.
B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.
Does my brand need B2B marketing through storytelling? People ask me this question a lot. Is it on your mind, too? Are you wondering what it means? You may think it’s just another marketing fad. Or you could see it as industry jargon that marketers use to look important. Well,
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.
