This is why your company should be blogging

If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]

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LinkedIn: Your B2B marketing bestie

When was the last time you gave your company’s LinkedIn page some love? If your page contains a logo, a basic company description and little else, you’re missing an excellent opportunity to: Build relationships Establish thought leadership Generate leads Conduct market research Improve brand visibility Develop authority LinkedIn has evolved into a thriving network of […]

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An executive’s guide to using social media for personal branding

social media marketing

It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]

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What will content marketing look like in 2022?

A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]

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Top trends for fast-growing companies

They might not be the biggest, but the companies on the Inc. 500 are the fastest-growing privately owned businesses in the country – and what they’re doing on social media matters. According to “The 2015 Inc. 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research, today’s fastest-growing companies value social […]

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Today’s top 5 social media trends

Is Glassdoor the new LinkedIn? Is blogging still essential? Can Instagram get any hotter? The answers to these questions and more lie in “The 2015 Fortune 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research. The study, now in its eighth year, looks at the social media habits of […]

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Don’t go with the social media status quo

In business, you may be tempted to dive into marketing channels because other companies are.  That’s especially true with social media—from Instagram to Pinterest, the buzz around the latest platform can be hard to resist. When you identify an interesting marketing trend, your best bet is to research it thoroughly and see if it fits […]

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How PR has recently changed and how to adjust

Over the holiday weekend, I found myself relaxing on the beach with a few good friends. At one point, I looked over at a few of them, and they were checking their social media channels. It made me think about how far public relations and the news media have come in the last few years. […]

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