Whether you’re constantly working on your website or it’s running on autopilot, it can be easy to forget about routine website maintenance. Just like a car needs its tires rotated and fluids checked, your website needs a regular tune-up in order to perform at its best. True, it’s not as sexy as a design revamp […]
It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]
A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]
Your industry keeps getting more crowded, and search engine algorithms are constantly evolving. So how do you snag a prime spot in the search rankings and stay there? While there’s no magic formula, optimized content is a big part of the battle. Try these strategies to give your site an SEO boost. Don’t worry about […]
We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]
Many think it is unfair, or that there is no need to have all websites running on HTTPS. We look at it from a different angle; will it really make the internet a better and more secure place? In early 2015, Google announced that it will use HTTPS (HTTP over TLS) as a ranking factor, […]
Photo credit: parylo00 Oh, Google. Just when we think we’ve figured out the secret to snagging a first-page search ranking, the rules change again. Keywords used to be king when it came to search engine optimization, but according to this article from Search Engine Watch, they’re becoming a lot less important. […]
Have you ever gotten one of those calls from an “SEO expert” who claims he can guarantee success for your website in organic searches? Or an email that rips your current website apart with official-looking reports telling you all that’s “wrong” with your site? If so, you’re the target of an SEO scam, along with […]