If you thought corporate blogs had their moment, you might be surprised to learn that what’s old is new again. Blogging is not only alive and well – it’s thriving. For the third consecutive year, Fortune 500 companies reported increased use of blogs to reach current and prospective customers, according to a September 2018 study […]
Whether you’re constantly working on your website or it’s running on autopilot, it can be easy to forget about routine website maintenance. Just like a car needs its tires rotated and fluids checked, your website needs a regular tune-up in order to perform at its best. True, it’s not as sexy as a design revamp […]
It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]
A five-year time frame is an eternity in digital marketing. In 2012, content marketing was uncharted territory for many businesses. They were investing heavily in social media, but the idea of a holistic content marketing plan was relatively new. Fast-forward to 2017, and nearly 90 percent of B2B marketers use content marketing as a foundational […]
Your industry keeps getting more crowded, and search engine algorithms are constantly evolving. So how do you snag a prime spot in the search rankings and stay there? While there’s no magic formula, optimized content is a big part of the battle. Try these strategies to give your site an SEO boost. Don’t worry about […]
We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]
Many think it is unfair, or that there is no need to have all websites running on HTTPS. We look at it from a different angle; will it really make the internet a better and more secure place? In early 2015, Google announced that it will use HTTPS (HTTP over TLS) as a ranking factor, […]
Photo credit: parylo00 Oh, Google. Just when we think we’ve figured out the secret to snagging a first-page search ranking, the rules change again. Keywords used to be king when it came to search engine optimization, but according to this article from Search Engine Watch, they’re becoming a lot less important. […]