Should your SEO be primary or secondary? (HINT: Both)

I’m working with one of our creative/techie teams to imagine a new brand for a software client. This is from-the-ground-up work that keeps our creative minds happy – branding, identity and digital marketing with a big splash of SEO. We recently started to develop the company’s website – the future beating heart of its digital […]

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Winning marketing strategies that become losers

Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]

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‘Clickbait’ headlines won’t help you in the long run

We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]

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Website planning – 4 questions to ask yourself

Customers ask us all the time, “What should I have on my website?”  There is no universal set of rules.  Each business has different needs, and part of our job is working with clients to figure out their unique needs.  If you are thinking of creating your first website or evolving your current site, there […]

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