Should your SEO be primary or secondary? (HINT: Both)

I’m working with one of our creative/techie teams to imagine a new brand for a software client. This is from-the-ground-up work that keeps our creative minds happy – branding, identity and digital marketing. We recently started to develop the company’s website – the future beating heart of its digital identity. A website is not a […]

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Winning marketing strategies that become losers

Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]

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5 must-know SEO content tips

Your industry keeps getting more crowded, and search engine algorithms are constantly evolving. So how do you snag a prime spot in the search rankings and stay there? While there’s no magic formula, optimized content is a big part of the battle. Try these strategies to give your site an SEO boost. Don’t worry about […]

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‘Clickbait’ headlines won’t help you in the long run

We’ve all been there. You’re scrolling down a page, and there it is: a cryptic headline that promises to reveal something shocking, life-saving or unbelievable … all you have to do is click. Sadly, the content behind the link is usually as disappointing as the headline was mysterious. As marketers, we know that measurable results […]

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Can paid search campaigns work for B2B marketers?

B2B search marketing campaigns pose some unique challenges compared with B2C campaigns. B2B products and services are, by their nature, often quite complex and involve more than one key decision maker. According to HubSpot, the average sales cycle for B2B marketers has increased over 22 percent in the last five years because more people are […]

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Don’t let SEO scam artists scare you

Have you ever gotten one of those calls from an “SEO expert” who claims he can guarantee success for your website in organic searches? Or an email that rips your current website apart with official-looking reports telling you all that’s “wrong” with your site? If so, you’re the target of an SEO scam, along with […]

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B2B marketing trends to watch in 2014

As you wind down on last-minute holiday decorating, shopping and cooking, it’s a good time to think about 2014 and strategize ways to promote your business. Knowing key B2B trends will help you prepare for a successful year. Among the trends to watch: Companies will spend more on content marketing. Fifty-eight percent of B2B marketers […]

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A cheat sheet for Google Analytics

If you have a B2B website, you should have Google Analytics installed. The free service provides meaningful insights into your site’s performance, helping you make improvements that will ultimately improve your business. When you first open Google Analytics, you will most likely be very intimidated (and even highly confused)! Since Google Analytics was built with […]

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