Marketing Budget Tight? Try These 3 Tactics

Tight Marketing Budgets

Your marketing budget may be flat or on hold when the economy falters. It’s an unfortunate reality in uncertain times. While you’re waiting for things to improve, use the time wisely and set your company up for success by taking three steps: 1. Collaborate with sales, marketing and customer support teams These departments are often […]

Read More…

 

The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

Read More…

 

COVID-19 isn’t an ‘asteroid’

COVID-19: Leadership Series Header - Tony Wilkins

Here, we feature Tony Wilkins, a veteran early stage private investor with Standing Oaks Venture Partners and AEWilkins Holdings Inc. Wilkins mentors and supports entrepreneurs, focusing on disruptive products and services that improve efficiency, business and social outcomes. His corporate experience has been largely in institutional and asset management sales, including a 15-year career at […]

Read More…

 

Whoever said silence is golden didn’t work in customer service

Not answering the phone is bad customer service

One of my neighbors was grousing the other night about how he contacted four contractors to repair his gutters and none returned his calls. I feel his pain. When searching for photographers, sign companies, printers and other vendors, it surprises me how many businesses aren’t responsive. It’s new work and potentially a long-term partnership (more […]

Read More…

 

Decode your ideal customers with buyer personas that ignite sales and marketing

Selling to everyone is easy street. You cast your net wide and reel in as many fish as possible. That strategy might work for a while, but it won’t hook your ideal customers. Sooner or later, you’ll struggle to keep your business afloat. Doing the hard work of figuring out who your ideal customers are […]

Read More…

 

Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

Read More…

 

How to craft a great website CTA

call-to-action

For any marketer that wants to drive growth and revenue, it’s essential to generate and convert website leads. This is often easier said than done, however. Sixty-three percent of marketers report their biggest challenge is generating online traffic and leads, according to HubSpot. Many factors play into converting website visitors, including content quality, site design, […]

Read More…

 

3 quick and easy fixes for your lead generation

lead generation tips

The No. 1 question from many clients is, “How can we use our website to generate new leads for our company?” Lead generation is one of the hottest topics when it comes to online marketing. Companies spend thousands of dollars building their websites, developing content and driving traffic to their online presence. Measuring how these […]

Read More…