Whoever said silence is golden didn’t work in customer service

One of my neighbors was grousing the other night about how he contacted four contractors to repair his gutters and none returned his calls. I feel his pain. When searching for photographers, sign companies, printers and other vendors, it surprises me how many businesses aren’t responsive. It’s new work and potentially a long-term partnership (more […]

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Decode your ideal customers to ignite sales and marketing

Selling to everyone is easy street. You cast your net wide and reel in as many fish as possible. That strategy might work for a while, but it won’t hook your ideal customers. Sooner or later, you’ll struggle to keep your business afloat. Doing the hard work of figuring out who your ideal customers are […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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How to craft a great website CTA

call-to-action

For any marketer that wants to drive growth and revenue, it’s essential to generate and convert website leads. This is often easier said than done, however. Sixty-three percent of marketers report their biggest challenge is generating online traffic and leads, according to HubSpot. Many factors play into converting website visitors, including content quality, site design, […]

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3 quick and easy fixes for your lead generation

lead generation tips

The No. 1 question from many clients is, “How can we use our website to generate new leads for our company?” Lead generation is one of the hottest topics when it comes to online marketing. Companies spend thousands of dollars building their websites, developing content and driving traffic to their online presence. Measuring how these […]

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Getting smart with sales (hint: you need marketing)

marketing investment

Many companies favor sales over marketing. Why? Sales departments are responsible for generating revenue, so it can seem natural to invest in the sales team to maximize sales opportunities. It seems like a large sales team should be able to interact with more prospects and ultimately close more deals. The reality, however, is that salespeople […]

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How to use questioning to suss out want

sales questioning methods

For maximum success, salespeople need to identify prospects who want what they’re selling. Once they convert, these prospects usually make the best customers, since people who buy things they want are typically the most satisfied. Salespeople can use two forms of questioning two identify these prospects: open- and closed-ended. Both are necessary for evaluating and […]

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