Coronavirus: How to communicate with employees, customers and vendors

Ideally, your company communicates with employees, customers and vendors regularly – in good times and bad. Anytime there’s a natural disaster or extraordinary circumstances like the coronavirus pandemic, the temptation to circle the wagons, hunker down and wait out the crisis is great. While you’re sheltering in place, one of the most important things you […]

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An executive’s guide to using social media for personal branding

social media marketing

It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]

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5 ways to get publicity for your business

PR campaign

Public relations (PR) can be a powerful tool for any company that is trying to compete in industries that are dominated by large competitors. An effective PR campaign can elevate your company’s profile in the local business community, increase demand for your products and generate new leads for your business. With small marketing budgets, however, […]

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How to get more mileage from your company news

press release

Online news wires are great for building brand equity. The look and feel of an official press release will always hold merit, and the journalistic nature of press release writing will challenge your team to convey company news – minus the marketing fluff. Press release distribution platforms are also catching up to the targeting and […]

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How to get the most out of your follow-up email

I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]

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How to measure PR ROI

The Simons Group has been working on many different and exciting PR projects. Over the last few weeks, I have been thinking about all of the achievements we have made for clients, but wondered how and when you can label a project truly “successful.” Sometimes, we only see the trees and not the forest, but […]

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How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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