Ideally, your company communicates with employees, customers and vendors regularly – in good times and bad. Anytime there’s a natural disaster or extraordinary circumstances like the coronavirus pandemic, the temptation to circle the wagons, hunker down and wait out the crisis is great. While you’re sheltering in place, one of the most important things you […]
It’s no secret that social media is one of the most powerful marketing tools available today. Social media can help you expand your network, increase referrals and attract business. Senior executives, however, often struggle with using social media effectively because of time limitations and overbooked calendars. They avoid engaging on social media because they aren’t […]
Public relations (PR) can be a powerful tool for any company that is trying to compete in industries that are dominated by large competitors. An effective PR campaign can elevate your company’s profile in the local business community, increase demand for your products and generate new leads for your business. With small marketing budgets, however, […]
Online news wires are great for building brand equity. The look and feel of an official press release will always hold merit, and the journalistic nature of press release writing will challenge your team to convey company news – minus the marketing fluff. Press release distribution platforms are also catching up to the targeting and […]
I’ve found myself making a lot of calls recently and that means making sure to follow up with my contacts if I don’t hear back from them, need more information or want to thank them for their time. Follow-up emails have become my lifeline and I simply couldn’t function without being able to rely on […]
In any industry, there are days when everything goes your way and days when it seems a bit tougher to reach your goals. When those tough days hit, it’s good to have a few tricks up your sleeves to make sure public relations initiatives stay on track. Here are a few of the latest industry […]
The election process is in full swing, and mastering public speaking is crucial for these candidates. Whether they’re on stage at a debate or giving a stump speech, what they say and how they say it are both important to winning over the American public. Are they being forthcoming? Are they confident and standing strong? […]
In the last few months, one of my go-to lunch spots, Chipotle, has been in some hot water with the public because of health scares. The stock took a hit, people stayed away from the restaurants, and now the well-known chain is planning to discuss new policies with its stores. Without a doubt, they will […]