Top Graphic Design Firm: The Simons Group

The Simons Group has received industry recognition as a top graphic design firm by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. Read the full release […]

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The 4 marketing investments every B2B company should make

B2B marketing strategy

It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]

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Storytelling: It’s not just for kids!

Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on […]

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Disappearing ink: Are books becoming an endangered species?

Trekking to the Oak Park Public Library’s annual book fair is a tradition for me and my book-loving friends. We hope to find hidden gems, undiscovered treasures, forgotten classics and, admittedly, the occasional bodice ripper. The fair typically offers more than 100,000 books in every conceivable category, as well as CDs, DVDs and records. We […]

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