The Simons Group is Recognized as a Top Graphic and Print Design Firm

The Simons Group has received industry recognition as a top graphic and print design company by DesignRush.com, an agency directory and ranking site. The site selected The Simons Group in recognition of the firm’s expertise in the latest graphic design trends, collaboration with clients, organized processes and clear pricing structure, among other attributes. Read the […]

Read More…

 

The 4 marketing investments every B2B company should make in 2018

B2B marketing strategy

It’s that time of year again. With a new year on the horizon, businesses are setting sales goals and solidifying their budgets for pursuing said objectives. Oftentimes, leaders of business-to-business (B2B) companies have difficulty differentiating the many marketing tactics out there. While I would never claim there to be a one-size-fits-all plan, I can say […]

Read More…

 

Storytelling: It’s not just for kids!

Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on […]

Read More…

 

The value of a great illustration

Illustration is one of the most effective tools for enhancing designs, but marketers and clients often overlook it. They’re missing a great opportunity. When used effectively, illustration is one of the best ways to give your marketing materials a unique personality and make them stand out from the crowd. Consider this Tiffany & Co. campaign. […]

Read More…

 

Becoming an e-reader: What you want to know

In the years since they’ve been available, I’ve heard some pretty heated debates over the advantages and disadvantages of e-readers. It became such a divisive issue that I quickly placed it after politics and religion on the list of taboo party topics. For the most part, I favored the traditional format, citing the free marketplace […]

Read More…

 

Disappearing ink: Are books becoming an endangered species?

Trekking to the Oak Park Public Library’s annual book fair is a tradition for me and my book-loving friends. We hope to find hidden gems, undiscovered treasures, forgotten classics and, admittedly, the occasional bodice ripper. The fair typically offers more than 100,000 books in every conceivable category, as well as CDs, DVDs and records. We […]

Read More…

 

New project: Justrite’s product catalog

Last month, Justrite, the leading source of quality storage, handling and security products, came to us with a new project. After making recent acquisitions, the company needed a catalog that included both legacy and new products. Justrite provided three existing catalogs, and from those, we were tasked with creating one 48-page catalog. The biggest challenge […]

Read More…