The ultimate guide to email newsletters

Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]

Read More…

 

New project: A bright newsletter for Samuel Strapping Systems

Earlier this year, Samuel Strapping, an international manufacturer and supplier, came to us with a new project. They wanted to create a newsletter for their employees. Internal newsletters are important because they motivate employees and build loyalty for the company. Internal newsletters are also great for keeping employees up to date on policy changes and […]

Read More…

 

Newsletters connect you with customers and prospects

Company newsletters are a great way to maintain customer relationships. They’re also an excellent tool for interacting with inactive customers and introducing new products and services to current customers. The key to success is repetition. If you send your customers and prospects a newsletter every month, they’re more apt to recall your company’s name and […]

Read More…

 

Take a tour of our new website

We all know how tempting it is to set aside our own business needs in favor of helping clients. Clients always come first. Over the last few months, while we were creating beautiful work for our clients, we were able to find little pieces of time to do it for ourselves. We redesigned our website […]

Read More…

 

Detox from bad marketing habits

One of the worst things companies can do is the status quo: doing just enough to get by but not going the extra mile while promoting their organizations. The bare minimum won’t cut it anymore. Your customers have other choices and your competitors are going after them. Are you missing out on potential opportunities? Don’t […]

Read More…

 

Are your e-blasts working?

If you’re like most companies today, you send electronic communications to prospects, current customers and stakeholders. Recent research from Monetate, an e-commerce software firm, shows that 4.25 percent of visitors who arrive at a website through an email turn into customers. Monetate’s found that only 0.59 percent of visitors who arrived via social media turn […]

Read More…

 

How to get the most out of a company newsletter

Have big company news you want to share? Can your employees shed light on a timely industry issue? A newsletter is a great vehicle for sharing these kinds of stories and more with current clients and prospects, and is a powerful marketing tool when used correctly. When it comes to marketing, staying top of mind […]

Read More…