Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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Networking for introverts

networking for introverts

Few things will jolt an introvert off his A-game more than walking into a massive trade show with thousands of strangers all there to “network.” While extroverts thrive in this atmosphere, introverts can become nervous, anxious and perhaps even physically ill. I’ve got good news for my fellow introverts in marketing and creative services: You […]

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The art of the meal

Is there a correlation between food and successful deal making? Lakshmi Balachandra, assistant professor of entrepreneurship at Babson College in Massachusetts, recently conducted a series of experiments in which MBA students were provided identical business deals that required additional negotiations. The participants, who were instructed to maximize profits, were divided into even groups and asked […]

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Insider tips for networking like a pro

Networking is a vital factor in the growth of any company, but it’s difficult to know how to wring the most out of every encounter – especially those that take place at industry events. Here are some helpful networking tips to help you put your best foot forward: 1. Know what you’re looking for. It […]

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Making Your Social Media Matter

Few small businesses today question the marketing ROI of sites like Facebook and Twitter. Still, many small firms remain stuck in an awkward adolescence, unsure how to best use social media to engage their customers and integrate these standard tools with their overall business strategies. But why? While many small business owners realize it’s no […]

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Holidays are here – where are you?

The holiday season is upon us.  Have you felt the chill in the air?  This is the part of the year when businesses devote more time to reconnecting with clients and potential customers.  Sending a greeting card, by mail or electronically, is a simple gesture that spreads joy and goodwill. For businesses, holiday cards show […]

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We went, we saw, we contributed

The Simons Group attended the IABC/Chicago 31st Annual Bronze Quill Awards and Volunteer Recognition Gala on Thursday, June 7, where many outstanding communication professionals received awards for work submitted in 2011. With 27 categories, their work included everything from a Sealy ad campaign to marketing communications for the “McRib, Sandwich of Legends.” […]

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