Large In-Person Events Are Dead (For Now)

In-person events - empty conference room

Anyone who’s planning a conference, trade show or other large event knows all too well that in-person isn’t realistic until a COVID-19 vaccine becomes available. Recent virus spikes in many states, public health warnings, reopening rollbacks and ongoing fears of crowds and tight spaces are forcing cancellations of face-to-face events. A June MarTech Today survey […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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Networking for introverts

networking for introverts

Few things will jolt an introvert off his A-game more than walking into a massive trade show with thousands of strangers all there to “network.” While extroverts thrive in this atmosphere, introverts can become nervous, anxious and perhaps even physically ill. I’ve got good news for my fellow introverts in marketing and creative services: You […]

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