Interviewing experts adds depth and authority to your B2B marketing content by offering fresh ideas and insider knowledge. Whether you need insights from experienced leaders or specialists, finding the right sources is key to creating strong content. By interviewing experts, you’ll be able to: Provide authoritative insights and credible information
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content
