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This soaring eagle represents how B2B marketing budgets are increasing and giving CMOs more spending power.

Research Alert: B2B Marketing Budgets Surge

B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United

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