Research Alert: B2B Marketing Budgets Surge
B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United
