3 marketing strategies for making your health care SaaS startup get the attention it deserves

health care marketing

It doesn’t take flashing neon “Look at me, look at me!” signs to make your startup health care software as a service (SaaS) firm stand out in a crowded market. You can gain momentum with three tried-and-true marketing strategies: Provide targeted solutions. Health care executives don’t buy products – they buy solutions for specific problems. […]

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What your healthcare software as a service company needs to know about branding

healthcare software branding

Competition in the health care software as a service (SaaS) market is wicked. The good news is that demand for these cloud applications is soaring. How can your fledgling company edge out prominent competitors? One solution is branding. Branding is how customers perceive your company, your products and your services. Apple’s iconic branding focuses on […]

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Why your health care software as a service company needs a content marketing strategy

content marketing strategy

Demand for cloud-based health care software is booming, particularly for software as a service (SaaS) applications. Steady growth is expected for at least the next four years, according to market research firm Technavio. Hospitals, physician practices and other health care organizations anticipate that SaaS applications will help them reduce costs; provide secure, reliable access with […]

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