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Less is more cards illustrate the importance of streamlining your B2B marketing content.

B2B Marketing Content Doesn’t Need Bloat. Zap the Flab!

B2B marketing content that’s weighed down with extra words is hard to read. Why use 20 words when five will do? It’s easy to trim the fat with a little practice. The more you do it, the easier it becomes to spot what you can cut. Cut the fat from

Writers follow style guides as the standard in content marketing

Style Guides Set the Standard in Content Marketing

To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural

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Our Insights

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B2B Marketing Content Doesn’t Need Bloat. Zap the Flab!

Style Guides Set the Standard in Content Marketing

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