When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of
Two simple adverbs trip me up every time. Whether I’m writing or editing content, I have to look them up: continually and continuously. They have such close meanings, but they’re not interchangeable. It seems I’m not alone, as I continually find incorrect usage in a variety of content. Do you
One of the most common mistakes I see among new and veteran writers is using “that” and “which” incorrectly. Don’t feel bad if you don’t know when each is called for or why they’re not interchangeable. Grammar isn’t in everyone’s wheelhouse. Essential clauses The first step is to grasp essential
If you create business or marketing communications regularly, you’re probably a decent writer. But even great writers use grammar, style and punctuation guides. If your skills aren’t where they need to be, these references can help you improve your writing. If you’re thinking about leaning on GPT, Copy.ai, Grammarly or
B2B marketing content that’s weighed down with extra words is hard to read. Why use 20 words when five will do? It’s easy to trim the fat with a little practice. The more you do it, the easier it becomes to spot what you can cut. Cut the fat from
To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural
