Zap flab from your marketing and win more readers

Let’s face it: Most of us could stand to lose 10 pounds. We eat salad for lunch, give up junk food and re-up our gym membership. We resign ourselves to fewer calories and more exercise. We sweat. And sweat some more. Our muscles protest in agony, but we keep going. Fast-food commercials taunt us, but […]

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Your guide to having style

Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural possessive of your company name? Is it even OK to modify the company name? These questions – and more – can pop into a writer’s head within minutes of working on your […]

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Time ‘2 lern some grammer?’ #wordcrimes

Heralded as the original pop song parody artist, “Weird Al” has proved his worth yet again, as songs from his summer 2014 album, “Mandatory Fun,” have out-classed thousands of independent YouTube parodies of this year’s top hits. My personal favorite, “Word Crimes,” exposes “Weird Al’s” grammar-loving nature, while avoiding the easier and potentially offensive angles […]

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What happens when spell-check can’t help (and what to do about it)

Building relationships and trust with prospects and clients requires a jaw-dropping amount of work. Once you’ve established your organization as a credible, reliable and legitimate source of information, don’t jeopardize your efforts with embarrassing spelling errors. Quality writing isn’t just for style junkies. If I were trying to earn your business and sent you marketing […]

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How to turn mediocre copy into tantalizing content

We’ve all been there. You write the best blog post, ad, white paper, story or (fill in the blank) ever. And then someone dumps all over it. The red sea of edits and corrections makes you wonder what went wrong. The thrill is gone. But you can bring it back. Here’s how … Know the […]

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He chose … poorly. What does your word choice say about your business?

Malapropism is one of my favorite words. It sounds like a deadly disease for old boats, but it means you said something that was really close to – but not quite – the word you meant … and people laughed. Named for Mrs. Malaprop, the character in Richard Brinsley Sheridan’s play, “The Rivals,” the most commonly […]

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How to be smart in a world of dumb punctuation!!

Being an editor comes with occupational hazards. Knowing that Sept. 24 is National Punctuation Day is one of them. It also means I have the overwhelming urge to correct errors in every sign, menu, invitation, postcard and email I receive. Does Punctuation Rock Your World? If it doesn’t, it should. Here’s why: Punctuation creates order […]

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Keep it short and sweet

Marketers are certainly changing things up. Now, more than ever, they’re offering up-to-the-minute news and relevant information for their audiences. Why? Prospects and customers are on the hunt for thought leaders and the need is growing rapidly. Whether on social media, in publications or through blog posts, people want to know what’s happening today, what’s […]

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